Welcome to Us of the Sun, a modern streetwear brand representing Santa Monica, California. Born in Ocean Park and raised by the sun, we capture the true essence of beach life. We deliver bright, graphic-driven apparel that promotes positivity and celebrates running wild and free.
All graphics are original designs by artist Natasha H. who is a true local, born and raised in South-side Santa Monica. Growing up on the border of Ocean Park and Venice Beach, she naturally channels the creative expression and laid-back attitude of the famous tourist destination. Our brand lives and breathes on the sand, the surf, and the streets. Our designs reflect the non-basic, beautiful life you live when you're a true local.
Our Core Values
- Faith & Spirituality: We believe in putting positive energy out into the world. Our pieces are made to uplift and inspire.
- Love for Nature: We draw our energy from the coast and our designs celebrate the endless beauty of the outdoors.
- Creative Expression: Bold graphics and bright colors define our aesthetic, allowing you to wear your heart on your sleeve.
Run Wild & Free
Whether you're cruising the boardwalk, hitting up local art shows, or just living in the moment, Us of the Sun is a tribute to the free spirits who refuse to be boxed in. Join the movement, express your creativity, and embrace the endless summer.